What better way is there to glorify God than to… sell makeup using the names of biblical women?
That’s the premise of Hope Beauty, a “company” founded by Hope Harvard that launched on Friday and wants to “remind women that their true beauty comes from God”… which is a bizarre thing to say when your entire goal is selling them expensive lipstick.
The lipstick doesn’t even make sense. The product page only lists three “lip kits” ($55 each) named after the Bible characters Sarah, Rahab, and Mary… with literally no explanation of what the connection is.
There’s no explanation of how this is biblical in any meaningful way. The closest we come to connecting beauty and the Bible is this passage from the website:
… By following their Godly example, we can have fun with cosmetics while deepening our understanding of God and sharing the Good News.
Made in the USA with Passover friendly products (formulated without alcohol, barley, corn, oats, rye, soy, spelt, or wheat).
So… nothing of significance. The entire website is a conservative woman who looks like she stepped out of one of those nightmare sorority videos using the Bible to dupe gullible followers into overpaying for lipstick by making them think they’re supporting some higher cause.
It should come as no surprise that a Bible-based money-making operation like this is the work of a former Trump White House staffer and beauty pageant winner who lacks any discernible business skills.
If you’re paying $55 for that stuff, you’re getting ripped off.
The least she could do is be honest: The Bible is irrelevant here. She just wants to make money selling beauty products. There’s nothing wrong with that. But instead of just telling the truth, Harvard acts like this is all part of God’s Plan.