If you know nothing else about Chick-fil-A, you’re probably aware that their conservative Christian owners have a long history of opposing LGBTQ rights… and that they’re closed on Sundays.
There’s not much anyone can do to change the founding family’s anti-gay bigotry. But one company is now trying to capitalize on the Sunday issue. They’ve created a website where people can order Chick-fil-A sandwiches — for $6.66, of course — that they can pick up from select locations this coming Sunday only. (And yes, they’re “real Chik-fil-A sandwiches, acquired from Chik-fil-A locations.” Misspelling intended.)
Certain American values go hand in hand. For example, conservative Christianity pairs perfectly with a correspondingly devout faith in the “free market.” That being the case, fuck it, let’s take advantage of the obvious hole in the market left by notoriously Christian restaurant chain Chik-fil-A’s sabbatarianism.
“The market finds a way,” and, in this case, it’s the road to hell. Hail Satan and Eat Mor Chikin on holy days.
This is the brainchild of the Brooklyn-based product design company MSCHF, the same people who brought us “Jesus Shoes” and, more recently, “Satan Shoes.” Not all of their creations target conservative Christians, but when they poke that particular bear, they always create a media firestorm.
Their “MSCHF Sunday Service” website also cites Colossians 2:16: “Therefore let no one pass judgment on you in questions of food and drink, or with regard to the Sabbath.” There’s also a link so you can send a message to Chick-fil-A on Twitter and “thank them for spitting in the face of God.”
Is there anything illegal happening here? Will the food taste any good? Everything appears to be on the up and up, as the company told the AV Club:
… Of course none of that matters if the demonic food doesn’t taste as good as it would when prepared legitimately. When asked via Twitter, MSCHF’s Daniel Greenberg assures us that the sacrilegious sandwiches are “bought the Saturday before and kept warm overnight with a professional chef putting some finishing touches on them Sunday before they go out.”
“They are as hot as you’d get them fresh,” he explains, addressing a crucial part of the plan.
The one obvious downside to this is that you’d still be giving money to a homophobic company.
MSCHF may be reselling sandwiches on Sunday, sticking it to one of the company’s core principles, but the cost of the food still goes to the restaurant… albeit a day early. If you’re the sort of person who’s avoided the chain specifically because you know where some of the money is going, this pseudo-subversive Satanic-themed stunt doesn’t change that.
Which raises a rather important question: What’s the point of this?
Going after a company for having a faith-based reason for staying closed on Sunday seems petty. Going after them for the history of bigotry by its owners would be worthwhile, but this is no way to do it. So it’s not something I’d participate in. If you feel the same, then enjoy the website but don’t bother placing an order.