Attendance at Ark Encounter has dipped down once again, compared to the same period last year, after several months of increased sales.
The bottom line? Ark Encounter had 86,988 paying visitors in October. That’s a bit less than the 89,434 they had last October.
Here are all the attendance numbers we know along with the Safety Fee that Answers in Genesis has paid to the city of Williamstown. (The public nature of that fee is how we know the attendance numbers at all.)
|Month||2017 (Fee)||2018 (Fee)||2019 (Fee)||Notes|
|January||13,250 ($6,625.00)||14,885 ($7,442.50)||(Increase from previous year: 1,635)|
|February||17,961 ($8,980.50)||16,328 ($8,164.00)||(Drop from previous year: 1,633)|
|March||62,251 ($31,125.50)||70,466 ($35,233.00)||(Increase from previous year: 8,215)|
|April||67,613 ($33,806.50)||79,908 ($39,954.00)||(Increase from previous year: 12,295)|
|May||73,353 ($36,676.50)||90,803 ($45,401.50)||(Increase from previous year: 17,450)|
|June||113,901 ($56,950.50)||124,230 ($62,115.00)||(Increase from previous year: 10,329)|
|July||142,626 ($71,313.00)||135,922 ($67,961.00)||160,124 ($80,062.00)||(Increase from previous year: 24,202)|
|August||106,161 ($53,080.50)||98,106 ($49,053.00)||104,350 ($52,175.00)||(Increase from previous year: 6,244)|
|September||83,330 ($41,665.00)||69,207 ($34,603.50)||73,541 ($36,770.50)||(Increase from previous year: 4,334)|
|October||93,659 ($46,829.50)||89,434 ($44,717.00)||86,988 ($43,494.00)||(Drop from previous year: 2,446)|
|November||51,914 ($25,957.00)||40,193 ($20,096.50)||(Drop from previous year: 11,721)|
|December||36,472 ($18,236.00)||46,400 ($24,200.00)||(Increase from previous year: 9,928)|
Are Creationists freaking out about this? Who knows. They’re used to pretending small numbers represent enormous ones.
Keep in mind all of this is happening as Ark Encounter is dealing with a (hilarious) million-dollar lawsuit involving rain damage.
Ham may have forestalled a catastrophic drop, but it’s likely due to factors that have nothing to do with interest in a biblical myth. The warm weather certainly helps. So does the brand new conference center on the premises that allows thousands of people to visit the park in one fell swoop. There’s also a playground and petting zoo. They’ve also been advertising on Facebook and on FOX News. All of that requires a lot of money; the question is whether the investment is worth it in the long run.
Remember that actual attendance is higher than these numbers represent because kids get in for free, as do members with lifetime passes. But giving away freebies to children and life members doesn’t help the local economy as much as drawing in first-time customers who are ready to spend money or conference attendees who are there for another reason.
(Large portions of this article were published earlier)