Got about $3,000 lying around? Want to be more Jesus than Jesus? Then consider buying these customized Nike Air Max 97s — a.k.a. “Jesus Shoes” — which include a steel crucifix, are made of 100% frankincense wool, come with 60cc of “holy water” from the River Jordan tucked under the sole, and are inscribed with Matthew 14:25, the verse where Jesus supposedly walks on water.
(In case you’re wondering, Nike has nothing to do with these.)
What’s that? You would never be dumb enough to waste that much money on shoes just because the marketing is all religious?
You’re clearly alone, because the first batch of those shoes were sold out almost instantly this week.
The godly shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post.
“We were wondering, what would a collab with Jesus Christ look like?” Greenberg says. “As a Jew myself, the only thing I knew was that he walked on water.”
Give the man credit. He’s a Jew selling Jesus to gullible Christians.
That said, the whole thing reeks of religion more than Jesus: Sell hope, go big, profit. And just like Christianity, there are people making money off the whole endeavor. The shoes are currently selling for $3,000 at StockX.
At least the folks at PreachersNSneakers will have new material soon.
(Thanks to @Charlesthornt for the link)