Gwyneth Paltrow, once known for her cringeworthy roles in films like Shallow Hal, now represents the most expensive form of ignorance in the world. Her products on pseudoscience-purveying website Goop cost a fortune and exaggerate their effectiveness. The website hired a full-time fact-checker, presumably due to how frequently they were accused of lying to customers.
In October, the actress and nonsense peddler said she and the company “disagree” that they are spreading pseudoscientific and unproven “treatments.” Now, says Variety, she’s inked a deal for a brand new Netflix series.
Still untitled, Goop’s streaming series will hit Netflix this fall and consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.
While the article was vague about the topics the show will cover, Netflix is effectively letting Paltrow use their platform to sell her brand — which, directly or not, means they’re promoting pseudoscience. It’s not surprising that one company looking to grow is partnering with another that wants the same thing, but at what cost to its audience?
Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives…
“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
“Disruptive” is definitely the correct term. Goop: You’re a company that gets rich white ladies to pay hundreds of dollars for pebbles. Stay in your lane. Nobody needs to hear your in-depth take on mental health. For the love of your own customers, don’t be as irresponsible on this show as you are on your website.