When people make fun of Gwyneth Paltrow‘s pseudoscience-purveying company Goop, the first thing that probably comes to mind is the jade egg.
“Beauty guru” Shiva Rose, who endorsed the items on Goop’s website at the time, also said the eggs created “kidney strength.”
If you visit the same site today, however, Rose’s answers are very different. Portions of it have clearly been deleted. You will no longer see anything about how the eggs “increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls, tighten and tone, prevent uterine prolapse, [and] increase control of the whole perineum and bladder.” Also gone is the bit about kidney strength.
Why? Maybe because all of that was unscientific bullshit that could cause serious health problems for any women who stick the eggs up their yoni.
It’s such a serious problem that Goop agreed, yesterday, to pay cash in order to settle a lawsuit claiming the company lied about the vagina egg (and a couple of other products, too).
On Tuesday, Goop Inc. agreed to pay $145,000 in civil penalties in a consumer protection lawsuit brought by the Santa Clara County District Attorney’s Office and nine other California prosecutors over “unsupported attributes for Goop’s Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend.”
The district attorneys had argued that Paltrow’s “wellness empire sold
a series of women’s health products whose advertised medical claims were not supported by competent and reliable science.”
In addition to the settlement, the company agreed to refund customers who purchased the products and to stop stop advertising the products as [a] remedy for health ailments.
$145,000 and egg refunds are a drop in the bucket for a company worth a quarter-billion dollars, but it’s a clear sign that Paltrow won’t be able to get away with every lie. She’ll have to use magical, mystical language — words like chi and energy and life force — in order to stay on the right side of the law.
Goop didn’t apologize for anything. Naturally. Instead, the company said they just wanted to settle the lawsuit despite “honest disagreement about these claims.” That statement is as meaningless as the eggs. The disagreement isn’t about the science, and there’s certainly no honesty in any of this. You had one company selling expensive eggs that potentially hurt women by saying they would heal a number of problems — and you had scientists and lawyers and smart people saying there was no proof of any of that.
At least the side that cares about women won this round.
(Screenshot via YouTube)