Ben-Hur, the remake of the classic 1959 film about a merchant living in the time of Jesus, flopped over the weekend, raking in just $11 million (and an addition $10 million worldwide), a mere dent in its $100 million budget.
It’s the latest in a string of big-budget movies that failed to captivate their intended Christian audience.
Ben-Hur is the third big-budget faith-based movie from a major studio to fall from box office grace in the wake of Noah ($101.2M domestic B.O., $125M production cost) and the mighty Moses misfire Exodus: Gods and Kings ($65M domestic B.O., $140M cost).
Deadline points out all the outreach efforts to influential pastors. Clearly, that didn’t help.
With all the money they put into the project, the producers might have been better off building a giant Ark.
(Thanks to Jon for the link)