In his latest video, Derek Muller explains why things feel more true and comforting the more we hear them. He applies this idea of “cognitive ease” to everything from why we use certain fonts to why “going with your gut” isn’t always a bad idea.
He doesn’t mention it, but the same idea explains the power of things like religion and political attacks. When you hear the same misleading stories over and over, it becomes second nature. It’s much harder to pop the bubble and recognize just how absurd those beliefs are.