Earlier tonight, during the Super Bowl, the Church of Scientology aired this ad:
We live in an age of technological wonder, extended life, endless connections, limitless possibilities at the touch of a button.
In a fraction of a second, the world’s knowledge at our fingertips, a seemingly infinite source of answers to any question we might ask except for one, the one we thirst for, the one that leads to understanding, our world, our choices, ourselves.
The question that lies at the intersection of technology and spirituality: Who am I?
It’s the fourth straight year the Church has aired a Super Bowl ad — in certain markets, anyway — and it may have cost them up to $5 million. I guess they didn’t want to spend enough money during the game answering that question, so I’ll do it for them:
If you’re someone who criticizes the Church, you’re a “suppressive” person. If you condemn Tom Cruise, You’re “evil.” If you question their inner workings, you may be someone they’ll sue. If you question them at all, you’re a criminal.
One great thing about having “the world’s knowledge at our fingertips” is that bullshit doesn’t last very long before being called out. For all their supposed love of technology, Scientology’s leaders have been hobbled in large part because their secrets have been exposed. We know what they believe. We know how they handle dissenters.
Who are you? You’re someone who’s about to waste a hell of a lot of money if you decide to join the Church of Scientology.