The Million-Dollar Abortion Crowdfunding Campaign Was a Giant Publicity Stunt July 7, 2015

The Million-Dollar Abortion Crowdfunding Campaign Was a Giant Publicity Stunt

Remember the anonymous woman who said she would go ahead with her planned abortion unless pro-lifers raised $1 million (which she said would be put in a trust fund for the child)?

Turns out it was a hoax. A great big publicity stunt.

The website no longer has the woman’s plea. It’s now a website promoting the novel Strange Animals by Chad Kultgen. (The text that went viral was an excerpt from the book, it says.)

The campaign may have backfired, though. The book was just released today by publishers Harper Perennial, and every review on Amazon so far has given it a 1-star rating:

I felt that the way that this author advertised this book, pretending to be a pregnant woman in trouble on a website, was very mean. I don’t think this is right.

It’s rare that I am so irritated by an advertising strategy, but this is beyond the pale. WTF guys, WTF?

I agree that the “advertising” of this book by pretending the author was a woman intending to have an abortion was disgusting.

It’s obvious no one read the book and they’re just reacting to the way it was promoted… but the bad ratings don’t help.

In the book, the main character is a philosophy grad student “searching for a dissertation topic” when she decides to set up the crowdfunding experiment.

She notes that if the 157 million Americans who claim to be pro-life donated, then it would cost them less than one cent each to save the life of her unborn child.

Your call as to whether or not the marketing stunt was clever or cruel.

(Thanks to Kelsey for the link)

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