Ohio Grocery Chain Removes “Sweet Baby Jesus” Beer from Shelves After Customer Complaints June 20, 2015

Ohio Grocery Chain Removes “Sweet Baby Jesus” Beer from Shelves After Customer Complaints

Baltimore-based DeClaw Brewing has a variety of beers with fantastic-sounding names.

Like Sweet Baby Jesus (a reference to Talladega Nights):

First brewed in 2011, this Chocolate Peanut Butter Porter is jet black in color with a tan, rocky head, full body and creamy, luxurious mouthfeel. Its lightly sweet, malty flavor is accented by rich flavors of chocolate, coffee and peanut butter, and balanced by a subtle hop character and moderate 6.5% abv. Sweet Baby Jesus finishes smooth, dry, and roasty with lingering notes of chocolate and peanut butter so savory, you will exclaim its name!

As someone whose drinking is pretty much limited to Diet Coke and water with Crystal Light packets, I’m sure that beer sounds, um, delicious.

But apparently the name upset one too many customers at a Cleveland grocery chain:

DuClaw Brewing Co.’s Sweet Baby Jesus brew was pulled from the shelves of Heinen’s grocery stores after customers complained about the name.

[DuClaw founder Dave] Benfield said this is the first time the beer has been pulled from a chain of stores, but not the first time it’s generated complaints.

“When you push boundaries and try to get one group excited about it, inevitably people are going to get upset on one side or the other,” Benfield said.

Benfield said he understands Heinen’s choice to pull the product, but he stands by the moniker.

“When we name our beers, it’s really more than liquid, it’s how that beer feels to us,” he said. “We don’t censor ourselves because it might cost us dollars.”

If anything, it’s a compliment to Jesus! Not sure why anyone would be offended by that…

Then again, maybe the publicity generated by one chain removing the item will help DuClaw sell even more beer elsewhere.

That would be some sweet karma worthy of an 8-pound, 6-ounce newborn infant Jesus.

(Thanks to L5eon for the link)


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