In this Scientology spoof, comedy duo Tim & Eric (Tim Heidecker and Eric Wareheim) explain how your life will change if you use Zone Theory:

They have a book coming out in July expounding on this theory and the reviews are already super-positive:

I’m convinced. I mean, there’s a book and a video! That has to make it legit.
Can’t wait for Zone Theory ads to start popping up on Patheos.
(Thanks to Jaynee for the link)