Did you know that you and I are exactly like unwanted dogs?
If you’re wondering how so, consider this postcard from the fine Christian folks (including Ray Comfort) behind NeedGod.com. Looking at the photos and reading the copy on the front, you’d surely think it was a request for support from an animal-adoption group.
The word salad on the back reveals a different story:
Thousands of cats and dogs are euthanized each year because they are unwanted and no one is willing to reach out to them and give them a new safe and caring permanent home filled with love and affection. It seems cruel and unfair that these poor helpless animals don’t have a loving caregiver to save them. Many organizations such as the Human [sic] Society and The Fund for Animals are doing a great job and finding homes and saving many of these poor animals from certain death. While all of our hearts go out to animals like the ones shown on this postcard, similarly and more importantly, our heart goes out to you and wants to help you find a new safe and caring permanent “eternal” home filled with love and affection. The first step in this process is understanding you are lost and have a sinful nature.
Followed by Jesus, sin, torment, lake of fire, Jesus, repent, Jesus, sin, submit, and more Jesus.
It’s too bad that such cheap tricks may well make recipients suspicious of future pleas from bona fide animal advocacy organizations. It also bothers me that this deceitful approach is likely to score relatively well with an audience that’s poorly equipped to weigh the message critically: children (I’ve never met a kid who isn’t drawn to puppies and kittens). Halfway sane adults who are threatened with eternal hellfire for not believing in Jeebus can easily dismiss such nonsense, but to young ones the threat can be impressive and terrifying.
To the people behind this postcard: Apart from attempting to sow terror in the hearts of children, is subterfuge and chicanery really the best way to sell your god?