I Don’t Know Who Phil Fish Is…

… but I know a hell of a lot of Phil Fishes.

Watch the video or read the transcript. It’s worth it.

Phil is subculturally important, not culturally important; he’s only famous to us.

…

On the internet, celebrities are famous only to the people who talk about them, and they’re only famous because we talk about them, and then we hate them for being too famous, and make them more famous by talking about how much we hate them. Could there ever be anything more self-defeating than this?

It’s also a reminder that our subculture here just consists of plastic crazy straw enthusiasts to pretty much everyone else:

(via Kottke)