It’s been a few years since the San Diego Coalition of Reason put up their last billboard:

Now, they’re back with a new design (created by graphic artist Bruce Harris) and a new message that’s bound to get all sorts of publicity since it’s modeled after Christians who say they have a “personal relationship with Jesus”:

How awesome is that image?
“We want to express how using intelligence to free oneself of the god idea can open the curtain to a inspiring new outlook,” Said Debbie Allen, coordinator for the San Diego Coalition of Reason. “Atheism is positive and offers grounding in the real world.”
…
David Silverman, president of American Atheists, noted: “With many of our previous billboards, we’ve made it a point to challenge traditional religion. But this time we want to show the other side of our coin, that atheism is a breath of fresh air.”
The sign cost $4,000, will be up for one month on the Martin Luther King Jr. Freeway (SR 94) near College Avenue, and was paid for by American Atheists and local donors.
It’s a great message, too: Raise the curtain, lift the veil, and see what lies beyond faith.