Last week, I mentioned that the Dallas–Fort Worth Coalition of Reason was embarking on a new advertising campaign called “Our Families Are Great Without Religion.” The goal was to highlight how “family” was not synonymous with “Christian.”
One ad seemed to be particularly controversial:
That ad was supposed to appear during pre-show ads at the Green Oaks Movie Tavern in Arlington. At the last minute, though, the theater changed its mind and said no.
Now, some good news: Another theater has accepted it! The Angelika Film Center in Plano will start running the ad before movies beginning on Good Friday 🙂
Zachary Moore, DFWCoR’s spokesman, tells Unfair Park that the group reached out to the Angelika chain after being it’s-not-you-it’s-me’d by Movie Tavern. “Initially they said no, and then they said maybe if we changed the ad, and then they said yes to the original,” he writes. “It’s an Easter miracle!”
So yay for that. Even though it’s ridiculous that this theater initially opposed the harmless image above, as if it represented something awful…
Congratulations to the DFW-CoR for being persistent with this and getting the ad accepted. If you haven’t seen the rest of the wonderful ads in their “Family” campaign, check them out here.