In previous years, the Freedom From Religion Foundation’s sign in the Wisconsin Capitol building would have been the one garnering all the media attention.
This year, amidst the popularity of the American Atheists billboard, it might just go under the radar:

At this season of the Winter Solstice, may reason prevail.
There are no gods, no devils, no angels, no heaven or hell.
There is only our natural world.
Religion is but myth and superstition that hardens hearts and enslaves minds.
Is it possible that after this year, stating that “religion is a myth” will become the norm for atheist ads?
And if that happens, what will the next batch of publicity-grabbing ads say?