The Tim Tebow Super Bowl Ad February 7, 2010

The Tim Tebow Super Bowl Ad

It’s up at The Huffington Post.

The transcript:

Pam Tebow: I call him my miracle baby. He almost didn’t make it into this world. I remember so many times when I almost lost him. It was so hard. Well he’s all grown up now, and I still worry about his health. Everybody treats him like he’s different, but to me, he’s just my baby. He’s my Timmy, and I love him.

Tim Tebow: Thanks mom. Love you too.

The most controversial thing there?

At the end of the commercial is a message to go to Focus on the Family’s website for more information.

Can we move on now?

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What Are Your Thoughts?leave a comment
  • Jim

    Yes, let’s put this to sleep now.

    Move along, move along! Nothing to see here folks! Cows turn themselves inside-out all time!!

  • Jim

    Yes, let’s put this to sleep now.

    Move along, move along! Nothing to see here folks! Cows turn themselves inside-out all time!!

  • Joseph

    People watch commercials? If the media didn’t cover the super bowl commercials (to death!) over the preceding week, no one would even notice. Over the crunch of chips and the roar of beer belches, no one is noticing the ads.

  • @Joseph — People watch the game?!

  • Nick Wallin

    Focus on the Family missed a big opportunity here. I was expecting something like…

    *Dramatic Music*
    Mom: “The doctors told me I should have aborted him”
    *Shot of Tim as a baby*
    Tim: “I always have so much fun doing God’s work in the Philippines” (or wherever he does it)
    *Shot of Tim doing missionary work*
    Father?: “I was so proud that day”
    *Shot of Tim playing football*
    *Shot of Tim with the Heisman Trophy*
    Mother: “I’m glad I didn’t have the abortion.”
    Focus on the Family logo.

  • Sackbut

    Note: a second ad will air during the game.

    we can move on after we know what is actually in the ad. This release of the first ad is insufficient information. Sorry.

    Re watching the game: I do know a bunch of people who have watched the Super Bowl various times solely to catch the ads.

  • The controversy was not the fact that TT was in it, nor speaking about abortion (although that will create controversy when the same network bans commercials of other similarly controversial subjects) – it was TT associating himself with scum such as Focus on the Family.

    So, fine, the commercial was tame. But I would not have expected (ready for a Godwin showstopper?) the US arm of the Nazi party prior to WWII to have Charlie Chaplin say anything harsh in radio ad, either (hypothetically, of course).

  • Rob Miles

    Lots of people watch the game just for the ads. The Advertising Federation of Southwest Virginia has an annual luncheon a few weeks after the SB to discuss the ads and their effectiveness regarding reaching their target audience. The ads are a big deal to a lot of people.

  • weas

    if i saw that add, i’d just assume he survived some horrible disease or a broken leg.all about ego tripping, he’s a GIFT to the world

  • Sackbut

    Huff Post has both ads up. Neither mentions anything about abortion. One comes almost close to hinting about it if you know the story.

  • Sackbut

    Actually, my mistake, both have the same initial text.

  • I’m sorry, I had to vote yes on the poll. They do have the right to air their beliefs. It was a sappy sweet sugary commercial that said absolutely nothing.

    So, I have no problem with it, except now I have a craving for pickles after watching it. I have no idea why.

  • @Robert Madewell: maybe you’re pregnant. I go through a large jar a week at the moment (not eating them with ice cream yet though I do crave cheese part way through my snack).

  • Ron in Houston

    No! Dammit! We need to be horribly outraged! Horribly outraged I tell you.

    Where’s my damn pitchfork and torch when I need it?

  • Matt S

    I think in a way it was like some other controversies I’ve seen where they hype it up and let it get hyped up (since we’re all aware of what Focus does) and then pull out an ad that goes “see we’re not about bringing people down with woe tales about abortion!”. It puts a sprinkling of egg on our face, so to speak.

    All I know is that the Dorito was the best ad my party saw all night. Death by dorito!

  • As a Philippine resident, I’m still having trouble wrapping my head around where Pam Tebow could have an abortion here, much less a doctor suggesting one.

    Abortions have been illegal here as far as I can remember.

    Oh wait, it’s FotF, so I’ll assume they’re talking about a Bizarro world version of the Philippines run by the commies, and abortions are as convenient ordering fast food.

  • Ashley Moltzan

    the ad was not controversial at all with all the hype we were making it … the “a” word wasn’t even used. and it seemed to be a commercial about family time. I was expecting some promo video explaining how she didn’t have an abortion. Honestly if I didn’t know prior, I would have thought the ad was for family time like the Mormons have commercials for.

  • Ashley Moltzan

    @Nick Wallin – I also imagined an ad like the one you imagined. and now I feel ashamed being angry about something I hadn’t even seen. It was like people being mad about Golden Compass or DaVinci Code without seeing it yet. Like I said earlier, if I didn’t know I would have thought it was about being healthy/family time.

  • Renacier

    The point isn’t the content of the ad: The point is that the network allowed this ad to run while denying an ad for a gay dating service. This after previously denying permissions for a pro-vegetarian ad, and ads from political sources.

    The controversy comes from the fact that the Super Bowl, which typically shies away from politicized ads, suddenly decides that a message from one of the most highly politicized groups in the country is within bounds.

  • As I’ve blogged here,

    I think you are underestimating this ad.

    Focus on the Family will get its money’s worth. No, it did not offend the viewer who preferred to tune it out. But for the curious, it’s a gateway to the site, dripping with religious and anti-abortion evangelism.

    Marketing people are talented, and they’re not generally going to put something up that backfires. On the other hand, expect secular humanists to response with an academic dissertation that does not tug on the heartstrings and fails to move anybody.

  • Yep, this needs to go to sleep now. It was so not controversial, which even before it was aired, I never thought it was. My only concern over all of this was fairness in advertising (as Renacier said above me)

  • I was pretty dissappointed in the commercial, especially with all the hype leading up to it….

  • Neon Genesis

    The point of the complaints though wasn’t about how extreme or tame the ad was. Whether the ad had showed aborted fetuses or if it was tame like this one, the point of the complaints was that CBS was allowing a religious organization to air an ad about a controversial subject when they ban other organizations like from airing their own commercials on controversial subjects. Even though the ad didn’t directly reference abortion, that doesn’t change the fact that Focus On The Family’s intent was to promote a controversial stance and so CBS was contradicting their own standards.

  • Caroline

    I must admit, I sort of like this ad. With out its Focus on the family connections, the ad is not necessarily anti-choice.
    She choose not to have an abortion, good for her, it was her decision. The point is that she had a choice. So in a way the ad could be looked at as pro-choice. Just saying…

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