These bus ads from the British Humanist Association have been getting a lot of media attention this week:

The point of the campaign is to point out how absurd it is to thrust a label — any label — onto a child who doesn’t even understand what that label means. It would be foolish to call any kid a “Republican child” or a “Catholic child” or an “Agnostic child.”
That idea hits home any more when you read this ridiculous column by Ruth Gledhill in the Times Online.
She quotes Brad Mason, a Christian pastor, whose kids happen to be the ones featured in the ads:
He said: “It is quite funny, because obviously they were searching for images of children that looked happy and free. They happened to choose children who are Christian. It is ironic. The humanists obviously did not know the background of these children.”
*facepalm*
It is ironic, indeed.
Wait. There’s more:
Gerald Coates, the leader of the Pioneer network of churches, which Mr Mason and his family used to attend before they moved to Dorset, said: “I think it is hilarious that the happy and liberated children on the atheist poster are in fact Christian.
Clearly, they couldn’t get past the kids’ images to read the words written on the ads.
These are not Christian children.
They are the children of Christian parents.
Get. It. Right. And stop labeling them.
…
On a side note, what’s with the headline for this article?
Children who front Richard Dawkins’ atheist ads are evangelicals
These are not Dawkins’ ads. He may support them, but this is not his campaign. And they’re certainly not pro-atheism.
Who the hell is writing this stuff?!