As the Chicago Coalition of Reason billboard went up last week, I thought about how many different atheist bus ads and billboard campaigns have gone up in the past year.
Some have achieved a ton of media attention. A few have slipped under the radar.
So, I wondered:
How much stronger would all the various publicity campaigns for atheism have been if all the ads had appeared during the same week?
It would be difficult to coordinate such a massive campaign — you’d have to get the money, the advertisers, and possibly the various local groups in coalition all around the same time. But it is somewhat realistic. Advertisers do it all the time.
Do you think there’s anything to be gained by doing all these campaigns one after another instead of all at once?