buzaw0nk walked into a Target store in Phoenix and saw a promotional setup for the Sony Reader — an e-book reader much like Amazon’s Kindle.
He was a bit surprised to see the book being promoted:

Sony was using The God Delusion to promote their product?
Yes, it’s a bestseller, but still… Ballsy move.
I like it!
It was a 66 page sample of the book which leads me to believe it was sent that way from Sony.
I’m sure the boycott of Sony from Christian conservatives will begin shortly.
(via buzaw0nk)